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I/002/Implementation· 2025IMPLEMENTED
Regionally Differentiated Antifraud Content
Research questionHow should protective communication differ across Russia’s federal districts?
Overview
Deliverables include MECE audience classification, communication strategies, and concrete content examples per profile.
Method
- Cluster analysis across 8 federal districts
- Persona-based communication strategy design
Output
- → 6 persona types with differentiated strategies
- → Content examples per audience profile
Application
Bank of Russia Information Security Department antifraud campaigns.
Media
R/04 · Regulatory Analytics